THE ONE is my 3-5 weeks signature process, identical to The Brand Identity Recipe but with only one Brand Identity option being designed and presented to the Client.
The stages, the timeline and the deliverables are as described below.
PREPPING
We start with a meeting/call. It’s essential for me to understand your business, the challenges I can contribute towards solving, your goals and how I can help you to reach them. We’ll establish the project’s scope, specific timeline and start date. We’ll talk about the investment, find if we are a good fit and schedule stage .TWO.
DISCOVERING
A second meeting/call focusing on your brand. We look into your target market and your ideal client. We dig deeper into your brand’s strengths, values and personality traits. We explore your vision and focus on how to make your brand stand out. These information will be essential for stage .THREE.
DESIGNING
I pair my research with the most valuable information from the previous stage. I explore it, develop a set of strong concepts and build a moodboard for your approval. After confirming I’m in the right direction, I design the Logo & Brand Identity. You’ll be presented with one Brand Identity option containing the concept’s explanation, the logo, the color palette and the typography system.
REFINING
You’ll be able to analyze and review the concept and the design proposal. THE ONE includes three rounds for feedback and revisions. Surely, before the end of the third round of revisions, we reach a final version.
COMPLETING
You receive the Brand Book – a .pdf document detailing the guidelines for a cohesive identity, helping to ensure that future design content is consistently on-brand. You also receive all the logo files and other custom elements. The additional deliverables, previously included in the project’s scope, will be completed at this stage.
THE ONE is my 3-5 weeks signature process, identical to The Brand Identity Recipe but with only one Brand Identity option being designed and presented to the Client.
The stages, the timeline and the deliverables are as described below.
PREPPING
We start with a meeting/call. It’s essential for me to understand your business, the challenges I can contribute towards solving, your goals and how I can help you to reach them. We’ll establish the project’s scope, specific timeline and start date. We’ll talk about the investment, find if we are a good fit and schedule stage .TWO.
DISCOVERING
A second meeting/call focusing on your brand. We look into your target market and your ideal client. We dig deeper into your brand’s strengths, values and personality traits. We explore your vision and focus on how to make your brand stand out. These information will be essential for stage .THREE.
DESIGNING
I pair my research with the most valuable information from the previous stage. I explore it, develop a set of strong concepts and build a moodboard for your approval. After confirming I’m in the right direction, I design the Logo & Brand Identity. You’ll be presented with one Brand Identity option containing the concept’s explanation, the logo, the color palette and the typography system.
REFINING
You’ll be able to analyze and review the concept and the design proposal. THE ONE includes three rounds for feedback and revisions. Surely, before the end of the third round of revisions, we reach a final version.
COMPLETING
You receive the Brand Book – a .pdf document detailing the guidelines for a cohesive identity, helping to ensure that future design content is consistently on-brand. You also receive all the logo files and other custom elements. The additional deliverables, previously included in the project’s scope, will be completed at this stage.
THE ONE’S DELIVERABLES
Brand Identity / Rebranding Project
THE ADDITIONAL DELIVERABLES
Previously comprised in the project's scope
All the information about THE ONE is available on a .pdf document downloadable by providing name and email.