ILUMINATORE has been providing services in different industries for 15 years while using the same logo since the company’s foundation.
Getting ready for a new stage and debuting a new area of activity as a certified professional training company, namely in the wellness and sports industries, ILUMINATORE decided to rebrand.
The new logo maintains its former concept represented by the lighthouse, which is the motto of the company: being a light to guide their customers in the right direction.
I completely redesigned the lighthouse, integrating it into the name of the brand, now using a different typeface. The lighthouse mark can be used separately, maintaining the brand’s identity and guaranteeing the logo’s effective application and responsiveness.
The color palette was also recreated, aiming at a bolder look and feel and a refreshed and modern identity.
Additionally to the company’s motto, now highlighted by the brand’s signature – “O RUMO CERTO” means “THE RIGHT DIRECTION” – I included in the logo the other values that shaped their history and that characterize their present work ethic: trust, security, growth, evolution, team spirit, the search for new opportunities and the trust in the future to come.