The Brand Recipe is my signature process to create or redesign a brand, matchmaking it with its ideal customer.
Creative Strategy as the foundation of Brand Identity Design will create an aligned perception and a lasting relationship between the brand and its audience.
Let’s tell your brand story and make your audience crave to be a part of it. Let’s boost your sales and take your business to the next level by leveraging a value-sharing community.
The steps, the timeline and the deliverables are as described below.
The Brand Recipe is my signature process to create or redesign a brand, matchmaking it with its ideal customer.
Creative Strategy as the foundation of Brand Identity Design will create an aligned perception and a lasting relationship between the brand and its audience.
Let’s tell your brand story and make your audience crave to be a part of it. Let’s boost your sales and take your business to the next level by leveraging a value-sharing community.
The steps, the timeline and the deliverables are as described below.
KICKSTART
Request a 15′ classifying call to kickstart the project and see if we’re a good fit. We’ll talk about your needs and how we can achieve your goals. We’ll clarify my process and describe future options, looking forward to the next steps.
DISCOVERY & STRATEGY
We’ll go through 2 Discovery & Creative Strategy Sessions. The main goal is to identify unique insights about the brand and about the ideal customer, defining who to target and how to positively impact them. We’ll determine how your brand should be perceived by your audience allowing the future design outcome to achieve those goals.
LOGO & BRAND IDENTITY DESIGN
Knowing how the brand should meet the ideal customer’s needs and how the audience should perceive the brand, the design stage will highlight the inputs and conclusions from the previous step. You’ll be presented with a maximum of three concepts containing the logo, the brand color palette, the typography system and other custom elements.
FEEDBACK AND REVISIONS
You’ll be able to analyze and review the proposed concepts and designs. After picking one of them, The Brand Recipe includes a maximum of three rounds for feedback and revisions. Surely before the end of the third round we’ll reach an approved concept and design.
FILES + STYLE GUIDE
You will receive the Brand Style Guide, a .pdf document detailing the guidelines for a cohesive identity, helping to ensure that future design content is consistently on-brand. You will also receive all the logo files and other custom elements.
ADDITIONAL STEPS
The additional deliverables, previously comprised in the project’s scope, will be completed at this stage.
KICKSTART
Request a 15′ classifying call to kickstart the project and see if we’re a good fit. We’ll talk about your needs and how we can achieve your goals. We’ll clarify my process and describe future options, looking forward to the next steps.
DISCOVERY & STRATEGY
We’ll go through 2 Discovery & Creative Strategy Sessions. The main goal is to identify unique insights about the brand and about the ideal customer, defining who to target and how to positively impact them. We’ll determine how your brand should be perceived by your audience allowing the future design outcome to achieve those goals.
LOGO & BRAND IDENTITY DESIGN
Knowing how the brand should meet the ideal customer’s needs and how the audience should perceive the brand, the design stage will highlight the inputs and conclusions from the previous step. You’ll be presented with a maximum of three concepts containing the logo, the brand color palette, the typography system and other custom elements.
FEEDBACK AND REVISIONS
You’ll be able to analyze and review the proposed concepts and designs. After picking one of them, The Brand Recipe includes a maximum of three rounds for feedback and revisions. Surely before the end of the third round we’ll reach an approved concept and design.
FILES + STYLE GUIDE
You will receive the Brand Style Guide, a .pdf document detailing the guidelines for a cohesive identity, helping to ensure that future design content is consistently on-brand. You will also receive all the logo files and other custom elements.
ADDITIONAL STEPS
The additional deliverables, previously comprised in the project’s scope, will be completed at this stage.
WHAT WILL YOU GET?
1. You’ll get clarity on your brand’s purpose, positioning, personality and differential;
2. You’ll be fully aware on who your ideal customers are, what are their needs and how to positively impact them;
3. You’ll be able to use all the assets listed below (The Recipe’s Deliverables + Additional Deliverables) making your brand stand out in the crowd and allowing your business to thrive!
HOW CAN YOU START?
THE RECIPE’S DELIVERABLES
(swipe for more)
CREATIVE STRATEGY BLUEPRINT
A .pdf document detailing the Discovery & Strategy Sessions’ findings and conclusions.
BRAND NAMING
(only when the project needs help with this stage)
COLOR PALETTE
TYPOGRAPHY SYSTEM
LOGO
1 ≤ 3 concepts
All the logo variations for the approved concept are included
CUSTOM PATTERNS
PHOTOGRAPHY STYLE
OTHER DESIGN ELEMENTS
BRAND STYLE GUIDE
ADDITIONAL DELIVERABLES
(swipe for more)
Let’s talk!
Request a classifying call to kick-off the project and see if we’re a good fit.
Let’s talk!
Request a classifying call to kick-off the project and see if we’re a good fit.