Vitavitel is a nutritional supplement for calves aiming at body rehydration.
The main goals of this Brand Identity Project were to highlight and identify the species and the results achieved with the administration of the product, namely increased energy and muscle invigoration.
The logo represents a running calf. The head of the animal – that can be used separately to enable the logo’s responsiveness and adaptability – is represented in the letter V and one of the ears is the point on the letter i. The termination of the letter L forms the calve’s tail, in a dynamic wordmark, conveying movement and vitality.