TWONIC is a physical + brain tonic with an innovative presentation.
With an ampoule (physical tonic) and a capsule (brain tonic) in the same blister, TWONIC enables a double action tailored to fit the user’s needs.
The disruptive presentation allows TWONIC to fit a wide target audience. From seniors to young adults with diverse lifestyles and careers. From students preparing for an exam to healthcare professionals starting a new shift. For a physical boost after a gym session to the mental stamina needed to complete demanding professional tasks.
This product needed a name that conveyed this innovation and this 2 in 1 concept, positioning the brand and highlighting the double effect provided by ampoule + capsule.
My creative process led me to join the words TWO and TONIC, creating TWONIC.
The round mark that replaces the letter “O” in the product’s logo also symbolizes the 2 in 1 concept. Each half represents both the physical and the brain tonic effects with the color palette as another essential layer in this depiction, mainly due to the subsconscious effect and the emotions generated by each tone.
Completing this Brand Identity project, I additionally designed the packaging, an interactive digital presentation and print collaterals.