Wellness Brand Design Bernardo Covas
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                                                    Wellness Brand Design Bernardo Covas

    SUNFLOWER

    SUNFLOWER is a grocery store and cafeteria in Porto, Portugal.

    Selling biologic and gourmet food, SUNFLOWER is an organic and natural brand, with a rustic look and feel.

    The discovery stage highlighted both the products’ quality and the brand’s positive and happy personality.

    The client, in the first stages of the process, sent me a sketch she made herself. She gave me the freedom to move in that direction or make a different decision. Thanks to the confidence shown and underlined by the client, I was able to take that option into consideration but choose a different path.

    I designed a rustic, organic and cheerful identity. The logo merges the brand’s name with a naturally designed sunflower which replaces the letter “o”. Simulating paint-brush strokes, the sunflower is designed to intensify the brand’s positioning and personality.

    The imperfect stroke in a serif typeface – recreated from Karelle Regular font – merges the rustic concept with the gourmet and quality features. The secondary version, joining only the initial letter “S” with the sunflower mark, allows for a versatile and totally responsive logo.

    The identity is also influenced by the color palette – both the primary and the support colors – with earthy, happy and natural colors. The logo’s one-color applications enable a wide number of versions and the custom patterns complement the identity.

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