Riverade Hotel & Winery is a tourism resort located near Silves, Algarve, Portugal. It integrates a 50ha vineyard property with an amazing view looking down to the Arade river.
The project’s scope included naming and brand identity design.
For the naming, considering the international perspective of the project, I focused on the main differential, the Arade river. My creative process guided me to join the words “River” and “Arade” to create the name “Riverade”.
The logo highlights the key elements identified during the discovery call: the Arade river, the wine production and the region’s cultural richness and background.
The color palette is also of major influence in the identity, representing the local landscape and continuing the storytelling process of the Riverade brand.