PRO FARM is a Portuguese agroforestry consultancy and management company that helps rural landowners to manage their properties.
Their goal is to maximize the property’s profitability while preserving the environment and allowing the landowner to stay hands-off of the management process.
The logo’s main element is a tree, alluding to the company’s expertise. The brand’s initials, P and F, are included within the tree mark.
The brand identity colors relate to nature and aim at a rural look and feel. In addition to the color palette, we introduced the cork texture. It works as another element to complement the Identity. It suits the brand because Portugal is the World’s largest cork producer and cork tree properties are one of PRO FARM’s ideal clients.