oitavo andar (it means “eighth floor”) is an online platform (currently under construction) powered by Keller Williams to showcase Selected Properties in Portugal.
The brand needs to convey a premium and exclusive vibe but with an informal look and feel. Aiming at different target audiences, this identity is part of a strategy that includes casual and bespoke messaging.
The sobriety of the black, grey and white color palette contrasts with the handwritten typography and the logo’s offset alignment that also serves another essential purpose. The final letter “o” in “oitavo” (it means “eighth”) and the initial letter “a” in “andar” (it means “floor”) are connected to create the number “8”.
The logo’s secondary version, reducing the primary logo to just the “o” + “a” = “8” mark, benefits from the first and last letters of “oitavo” being the same. Thus, the “8” mark is common to both versions, representing the brand’s initials in the secondary version.