ILUMINATORE has been providing services in different industries for 15 years while using the same logo since the company’s foundation.
Getting ready for a new stage and debuting a new area of activity as a certified professional training company, ILUMINATORE decided to rebrand.
The new logo maintains its former concept represented by the lighthouse, which is the motto of the company: being a light to guide their customers in the right direction.
I completely redesigned the lighthouse, integrating it into the name of the brand, now using a different typeface. The lighthouse mark can be used separately, maintaining the brand’s identity and guaranteeing the logo’s effective application and responsiveness.
The color palette was also recreated, aiming at a bolder look and feel and a refreshed and modern identity.
Additionally to the company’s motto, now highlighted by the brand’s signature – “O RUMO CERTO” means “THE RIGHT DIRECTION” – I included in the logo the other values that shaped their history and that characterize their present work ethic: trust, security, growth, evolution, team spirit, the search for new opportunities and the trust in the future to come.